Commercial Acumen – Going Beyond the Numbers

25 February 2026

Webinar: 1:00 PM - 2:00 PM GMT

Speaker Ian Fletcher from 2020 Innovation discusses commercial acumen, emphasising its importance beyond financial skills. He shares his experience of building and selling four businesses, highlighting the need for business owners to understand industry trends and customer needs. Key strategies include lead generation, upselling, raising prices, and reducing expenses. The speaker stresses the importance of management systems, strategic planning, and employee motivation. Fletcher also suggests asking clients about their business goals to provide tailored advice.

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